The Myth of Crowdsourcing

Good article from Forbes that argues that 'the crowd' doesn't really do anything, but it is motivated individuals in the crowd that innovate (see Netflix prize). It uses the term 'broadcast search' which may be a more appropriate description of the phenomenon

http://www.forbes.com/2009/09/28/crowdsourcing-enterprise-innovation-technology-cio-network-jargonspy.html