IBM Study: The end of advertising as we know it

The next 5 years will hold more change for the advertising industry than the previous 50 did.
The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.”
Imagine an advertising world where ... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

http://socialmediatoday.com/SMC/127366

Some links from 30-09-09 lecture

www.innocentive.com (Open Innovation)

www.innovationexchange.com (OI)

www.ideaconnection.com (OI)

www.threadless.com (Crowdsourcing)

http://outsideinnovation.blogs.com/pseybold/2008/05/lego-celebrates.html (Peer Production - Lego)

http://oreilly.com/web2/archive/what-is-web-20.html

www.businessmodelgeneration.com (Business Models)

Sixty-nine percent of Irish companies use Twitter to build an online community

http://www.enn.ie/story/show/10125413

How businesses can leverage Social Networking for CRM

Businesses will need to start integrating social networking services like Twitter and Facebook – not to mention the ones that have yet to even be born – into their sales and CRM strategies, Salesforce.com believes...

http://www.siliconrepublic.com/news/article/13950/

I now pronounce you monetized

Good article from the Google blog on YouTube and how content can be monetized (and compensate firms for copyright infringements).

http://googleblog.blogspot.com/2009/07/i-now-pronounce-you-monetized-youtube.html

Facebook aims to market its user data bank to businesses

http://www.guardian.co.uk/business/2009/feb/01/facebook-seeks-to-exploit-user-information

Twitter Business Model

Nice article here. Ties in with the discussion we had a couple of weeks back about Twitter's business model.